Community Centric Strategy
The 5C's of Social Business

The Community Centric Strategy is a strategy model for state-of-the-art business development.

It offers companies orientation to align their business visions with the needs and requirements of their prefered customer groups: their Community Centers.

The community centers are empowered by the "5C engines" that leverage the strategic impact of organizations, brands and their business:

Competition, Commitment, Content, Context, Collaboration

Thus companies will get deeper insights for the segmentation process of their customer base, identify their trust touchpoints and their triggers for engagement, passion and loyalty.



The Community Centric Strategy was invented and developed by Martin Meyer-Gossner. Martin is a digital web business strategist, management trainer and speaker based in Munich. He is founder of The Strategy Web™. He was also co-founder of, one of the first leading B2B IT business decision maker communities which was sold in 2006 to CBS Interactive (formerly known as CNET Networks).

Contact The Strategy Web

Start the conversation! For all questions concerning the "Community Centric Strategy" please contact The Strategy Web™. We are looking forward to work with you, and to find an appropriate Social Business strategy for you, your employees and your clients.


Tel.: +49 (0)89 - 9544 2184
E-mail: info[ä]

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