The Community Centric Strategy is a proven concept of customer, consumer and employee engagement that offers the potential to uplift brand identification, to upsale products and to upload business impact. It identifies intense new R&D, HR, marketing, sales and customer service opportunities for companies and brands.

The Community Centric Strategy is based on the knowledge of different other strategic community business models. In three years, The Strategy Web has proven the value of the strategic model by working with it and understanding the importance of the 5C engines.

The Strategy Web GmbH created a management training program for the The Community Centric Strategy. Managers and marketers can book this program in two different ways to evaluate the potential of the Community Centric Strategy for their business, brand and/or company.

1. Social Business Audit

This audit program consists of two different elements: an analysis and a basic management training. First, we will be doing a management analysis questonaire to understand the status quo, the values, and the challenges to turn your company into a Social Business. Then, we will begin helping managers understand the necessary opportunities, challenges and risks for their individual company's needs, and how to implement the Social Business approach into their business strategy.

2. Community Centric Strategy Program

Based on the Social Business Audit program, this full training course program will lead companies and their employees into next generation of Social Business. It runs companies through the process of modern customer insights, customer community segmentation, customer engagement, Social Business training with employees and finally the implementation of the Community Centric Strategy.

The Strategy Web GmbH is looking forward to start your way into the future.

Get in touch for your individual proposal!



The Community Centric Strategy was invented and developed by Martin Meyer-Gossner. Martin Meyer-Gossner is a digital web business strategist and management consultant based in Munich. Martin is founder of The Strategy Web™ and was co-founder of, one of the first leading B2B IT business decision maker communities (2006 sold to CBS Interactive - formerly known as CNET Networks).

Contact The Strategy Web

Start the conversation! For all questions concerning the "Community Centric Strategy" and Social Business please contact The Strategy Web™. We are looking forward to starting the conversation with you and your clients!


Tel.: +49 (0)171-95 77 828
E-mail: info[ä]

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