In today's world, companies and organzations are eager to engage with their target-groups on their way to leadership. However, perception gaps betweeen companies and the individual arises as individuals understand themselves as parts of communities - and not target-groups.

The future will offer access to specify target-groups through the road of building multiple community centers - communication hubs in a modern world. These community centers will empower companies with new possibilities by using the commitment of their employees and their customers. At the same time, they will challenge companies' business processes and capabillities.

Leadership needs to be initated through interaction and engagement of companies and organizations with community centers. As community centers only come alive through personal insights, they will expect appreciation and answers on the input given. If companies respond, the community center carries the spirit from individual to individual on their way to identification to better embrace their product offering.

The Community Centric Strategy leverages a brand's or company's value proposition and leads employees and consumers on their challenging way to identify with companies and brands.



The Community Centric Strategy was invented and developed by Martin Meyer-Gossner. Martin is a digital web business strategist, management trainer and speaker based in Munich. He is founder of The Strategy Web™. He was also co-founder of silicon.de, one of the first leading B2B IT business decision maker communities which was sold in 2006 to CBS Interactive (formerly known as CNET Networks).

Contact The Strategy Web

Start the conversation! For all questions concerning the "Community Centric Strategy" please contact The Strategy Web™. We are looking forward to work with you, and to find an appropriate Social Business strategy for you, your employees and your clients.


Tel.: +49 (0)89 - 9544 2184
E-mail: info[ä]thestrategyweb.com

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