Community centers share the same interest, needs and passion and thus, deepen the focus of conversations, insights and outlooks of specific knowledge of a company and brand in order to have a feedback loop as well as to foster transparency and openness.

Individuals put essential timely effort and in terms of writing, talking and engaging with companies and brands, making their brand passion transparent, or just opening their minds to "business" conversations. By participating in the community, they state a case, take the initiative, and describe an act of preference, and sometimes even will.

The individual engagement can be stimulated via internal and external online communities (wikis, branded communities, Facebook Fanpages, Twitter Accounts, G+ Streams or any other platform) or offline engagement (events, barcamps, workshops, incentive tours, etc.).

From today on management needs to honor, rate and respect the individual efficiency as the nucleus of community centrics in order to prove the seriousness of the community purpose.

Target-groups are a word of the past. Community centers will become the future.



The Community Centric Strategy was invented and developed by Martin Meyer-Gossner. Martin is a digital web business strategist, management trainer and speaker based in Munich. He is founder of The Strategy Web™. He was also co-founder of, one of the first leading B2B IT business decision maker communities which was sold in 2006 to CBS Interactive (formerly known as CNET Networks).

Contact The Strategy Web

Start the conversation! For all questions concerning the "Community Centric Strategy" please contact The Strategy Web™. We are looking forward to work with you, and to find an appropriate Social Business strategy for you, your employees and your clients.


Tel.: +49 (0)89 - 9544 2184
E-mail: info[ä]

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